As the lead designer for the newly established registry program at the relaunched Bed Bath & Beyond, I played a pivotal role in shaping the customer experience. Specifically, my focus was on the Wedding Registry—a cornerstone of our program. From concept to execution, I collaborated closely with cross-functional teams to create a seamless and delightful journey for engaged couples.
My responsibilities extended beyond the digital realm. I meticulously crafted printed marketing materials, including comprehensive checklists that guided couples through the registry process. These tangible assets not only simplified their decision-making but also reinforced the brand’s commitment to exceptional service. Simultaneously, I leveraged my design expertise to develop digital assets that seamlessly integrated with our partner platform, myregistry.com. These assets not only enhanced the user experience but also strengthened our strategic partnership. Together, we transformed the registry experience, making it a celebration of love, functionality, and style.
