At Overstock.com, I’ve had the honor of shaping our recruitment materials to attract top talent. My focus lies in creating compelling experiences that resonate with potential employees. At recruiting events and conferences, I led the design for visually striking booths that not only represented our brand but also invited prospective team members to explore our world. These spaces became more than physical structures; they were gateways to exciting career opportunities.
One of my proudest accomplishments was spearheading the “Love Where You Work” ad campaign. Inspired by the natural beauty and adventure-filled landscape of Utah, our home state, this campaign aimed to captivate potential recruits from outside the region. Through captivating visuals and compelling narratives, we highlighted the incredible outdoor activities, vibrant culture, and tight-knit community that make Utah an ideal place to live and work. Additionally, I crafted brochures and leave-behinds that effectively communicated our company’s values, culture, and growth opportunities. These materials played a crucial role in attracting top-tier talent to join our dynamic team.
