As the lead overseeing print projects for both Overstock and Bed Bath & Beyond, I bring a wealth of experience in brand standards, color management, and content layout. My meticulous attention to detail ensures that every project adheres to the established brand guidelines, maintaining consistency and reinforcing the brand identity across all printed materials. Whether it’s a direct mail campaign, a magazine ad, or an event program, my expertise ensures that the visual elements resonate with the target audience.
A significant portion of our print projects revolves around USPS MyMove, where we strategically engage with the new mover audience. Through eye-catching designs and compelling messaging, we welcome these individuals to their new homes, providing essential information and offers. Additionally, our work extends to ValPak, where we tailor our designs to resonate with homeowners and renters alike. From coupons to promotional materials, I am actively involved in the design and seamless delivery of each piece, ensuring that our brands remain at the forefront of customers’ minds.
